#EMAIL NEWSLETTERS HOW TO#
#EMAIL NEWSLETTERS SERIES#

Focus on providing value, then strategically place CTAs to motivate responses. If you’re overly promotional, they’ll unsubscribe. Remember, people subscribe to your email newsletter for the promise of its value.

#EMAIL NEWSLETTERS SERIES#

Sending a series of emails and reserving your pitch and CTA for the last in the series.Adding CTA buttons to article teasers, then making your pitch on-site.Placing a CTA in an email sidebar or in one of your email layout blocks.Placing a CTA at the end of your informational copy.Most emails you send should include a compelling call to action (CTA). Your emails shouldn’t be overt sales pitches, but you can still design your email newsletter for sales. That way, the inevitable business problems and priorities that pop up won’t derail your email campaign - it will be on autopilot! 4. No matter how frequently you send emails, take advantage of email automation to consistently place your messaging in front of a receptive audience. How often should you send emails? One study found that 48 percent of consumers prefer to hear from companies on a weekly basis, but you can send emails more frequently as long as you’re not spamming subscribers. Developing a nurture campaign in which you send a series of purely informational emails, capped by a final email that includes a special promotional offer.Interviewing customers and publishing case studies subscribers will relate too (show them solutions).Repurposing website and blog content into a series of helpful emails.Start with an opt-in subscribe form that automatically triggers a series of pre-set emails - your nurturing campaign.ĭesign your campaign to earn trust and ultimately sales. Identify ways to automate your email marketing so you can focus efforts on business optimization and growth. Did you know email automation tools make it one of the easiest? You probably know email is one of the most affordable ways to market your business. Adding large, intriguing images to your email newsletters: Visually engage your audience with images that create desire and inspireĮxcitement motivates action, and there’s no better platform to consistently create excitement than email.Plant the idea that there is an easy way for customers to enjoy the benefits of your advice Peppering your copy with solutions: This doesn’t mean pitching your products through your email, but it does mean you can mention them as natural solutions to common problems.

Illustrating the benefits of following your advice: For example, a financial adviser shouldn’t just say it’s wise to invest in an IRA - they should say it’s wise to invest in an IRA so you can retire early.Stand out from competitors and inspire your audience with email copy that creates excitement. Create excitementĭid you know that 90 percent of consumers prefer to receive updates via email newsletters? It’s a golden marketing opportunity, but too many emails are packed with dry, boring content that no one wants to read. Good advice yields trust, and a trusting audience will buy from you. Identify their problems and write what you know. If the company offers useful tips, subscribers will trust their expertise - and some will end up hiring them.īrainstorm email content ideas your audience will love. The caterer’s audience would certainly be interested in party planning.

#EMAIL NEWSLETTERS HOW TO#

You’re one of them, and you’re in this together.įor example, a catering company might send an email newsletter that details how to plan the perfect holiday party. Use a conversational tone and relate to your audience to promote a sense of solidarity. Offer real, actionable advice that helps your audience (whether they make a purchase or not). Instead, craft compelling newsletter content that fosters trust and establishes your expertise. Foster trust and establish expertiseįorget the sales pitch. Here are four ways to craft a winning email newsletter that nurtures sales, complete with examples. Rather, they provide value that helps subscribers solve problems, improve their lives and achieve their goals.

The best email newsletters aren’t salesy. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. A good email newsletter can be the lifeblood of your business.

Email newsletters